Tuesday, January 29, 2013

New Pinterest Changes In the Works

Pinterest announced yesterday they are testing out a design overhaul. Well, overhaul may be an exaggeration. Let's call it a facelift instead. Whatever you call it, people are bound to freak out. These changes aren't radical and, if they work, will make it easier to get to content you like faster. Let's check them out!


1. Navigation-

     The Navigation isn't the center piece anymore. It's been moved off to the right side. It will work essentially the same way but I'm going to assume that it will have even more categories as they figure out exactly what people are looking for. This isn't a big change but they promise it will make "getting around easier".




2. The Pins Themselves are Bigger

    The pins are going to be larger than before. This obviously makes sense for the visualized-content social media site. The bigger, more brilliant the picture the better! If seeing a medium-sized picture of a cat is cute imagine a large-sized picture of that cat! Me-Ow!


3. More Information

    You had to know it was coming. People are going to love being able to see a whole "Cats" board where they can "ooo" and "ahh" at those allergen filled fur balls. The bottom will also show you other pictures from the picture's url as well as related pins.
   From a Marketing stand point, this is the most important. I imagine this is where you'll start to see "sponsored pins". Take the cat example, you're looking at a picture of a cat? Oh look, the humane society's adoptable cats board or even a cat style board with all the latest in cat fashion from coolcatgear.com.

Do you think that sponsored pins or boards is in the near future for Pinterest? Will people actually leave the site if there are?